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Prepaid Mastercard Case Study

 

Mobile

The SUMMARY

The 3Money Prepaid Mastercard is a Physical Contactless and Virtual Payments Solution for one of Ireland’s biggest Mobile Network Providers in Ireland.
3Money is the safe, secure prepaid Mastercard. Just add money whenever you like to shop online and in stores, pay with a tap or use ATMs. And because you can only spend what you add, you’re in control.

The CHALLENGE

In 2014, PFS won a tender to provide Three Ireland with a white label prepaid payments solution for its customer base. A significant part of the project was to migrate all cardholders from the existing O2 Money card programme held with another Issuer, to a new ‘3Money’ prepaid product.

Cardholder Card

The SOLUTION

PFS created and implemented a contactless prepaid Mastercard card product which is available in store from Three Mobile location or from the 3Money website. Cardholders have the option of selecting an online only, virtual card or physical card. The card can be loaded with cash, prepaid vouchers, debit card or bank transfer and customers can set-up savings wallets to save for special occasions. Once activated, cards can be managed through the 3Money branded iPhone and Android apps.

The OUTCOME

At the end of 2015, PFS successfully migrated circa 70k customers from the O2 money card to 3Money. The launch has been very well received, both with customers and internal business units within Three. With the product, Three has been able to extend its product offering into the realm of financial services. This has helped to reinforce the overall brand affinity with customers by creating an environment where the Three brand visible within their wallets.